Culture Jam: The Uncooling of America is a book by
Kalle Lasn that explains how
America is no longer a
country, but a multi-trillion dollar
brand. In
AmericaTM, the principles of
freedom and
democracy have been swamped by the
cult of
celebrity and the
saturation marketing of companies like
McDonald's,
Nike and
Philip Morris. These
brands,
products,
fashions,
celebrities,
entertainments -- the spectacles that surround the production of
culture --
are our culture now. It is only by "
uncooling" these
symbols of culture, by organizing
resistance against the
power trust that manages the brands, that
America can reassert itself.
Culture jammers uncool brands, fashions and celebrities by "
demarketing" and by breaking the "
media trance" of our
TV-
addicted
age.
Icons come under fire as Lasn deconstructs
advertising culture and our
consumer environment.
See also:
Kalle Lasn
Adbusters
Culture Jam
Culture Jammer